AIR Time

//AIR Time
AIR Time 2017-03-13T23:51:06+00:00

Season 7 of AIR Time: 2016-17

March 15, 2017

Alchemy Music Academy: Cristal Givens owner and manager

starring Oscar Isaac, Justin Timberlake, Carey Mulligan and John Goodman.


“Hitting All the Right Notes”

7:00pm: Interview with Cristal Givens, owner and manager of Alchemy Music Academy; moderated by David Fisher, Asst. Director for the Dallas Office of Cultural Affairs
7:45pm: screening of the movie INSIDE LLEWYN DAVIS 2013 (1hr 44min, R) starring Oscar Isaac, Justin Timberlake, Carey Mulligan and John Goodman.
Venue: Alamo Drafthouse Cinema, Richardson

Cristal has always had a passion for music and an entrepreneurial spirit. Immediately out of high school, she began working at Sound Warehouse, interning with PGD and various indi-labels and -distributors, while also going to school. Within four years, she was running her own grass-roots music marketing company, working with artists and labels such as Ani DiFranco’s Righteous Babe, Pointblank Records, Blue Thumb Records and Osmose Productions. In addition to her 10+ years in music marketing, she expanded her experience with 15+ years in traditional digital marketing including co-ownership in the digital agency, Content Pilot. She now heads the operations of Alchemy Music, a new concept music school and talent development program she launched in 2014 and, as of January 2017, she is the director of the PCG Universal, Dallas office. To learn more about Alchemy Music and PCG Universal, please visit: &

With the constantly changing landscape of the music industry in this new digital era, the old-school, cookie-cutter approach to teaching music is no longer sufficient. It is not enough to only teach the basic theory behind the music and the exercises needed to learn an instrument. It is equally as important to nurture the individual’s unique appreciation of and lifetime relationship with music, no matter their skill level, aptitude or instrumental interest.

Alchemy was created to give every student of music, from the curious beginner to the focused hobbyist and even passionate professional, a creative and supportive environment to grow and thrive. The school offers 3 different options for private instruction (student, premium and mentored) to better fit the varied methods of learning and economic circumstances of their clients. In addition to the core private lessons, group workshops and courses, Alchemy also is a place where young bands and artists are supported and mentored through their LIVE performance program. The LIVE program counsels in the art of performance, the business of music, the tools of production and the design of the brand. The artists that come through this program inevitably leave with core life skills that can translate to whatever career path they choose, whether it be music or something completely different.

What is AIR Time? AIR Time is a guest artist interview series featuring North Texas artists and creative thinkers. AIR defines artist very broadly. Past artist interviews have included Kevin Carr and Jamie Fulton of Community Beer Company; Erin Hannigan, principal oboist with the Dallas Symphony Orchestra; the Paul Taylor Dance Company; voiceover artist and actor, Alan Ackles; and Tony Award-nominated sound designer, Tim O’Heir.

Following the interview (7:00-7:45pm), guests are invited to stay for the movie. Admission is FREE, but when reserving a seat online you must purchase a $5 food voucher which can then be used at the event.

All AIR Time events are held at Alamo Drafthouse Cinema in Richardson, 100 S. Central Expressway, Richardson, TX 75080.

AIR (Arts Incubator of Richardson) is a 501c3 that is living its Mission and Vision while seeking funding to secure a space. AIR is a center for creativity, innovation and collaboration. Its Mission is to provide the Richardson community and beyond with a facility and resources for nurturing artists and innovative thinkers; and igniting a spirit of creativity that permeates the community.

This project funded in part by Erik L. Wyse of WealthStar Advisors, and the City of Richardson through the City of Richardson Cultural Arts Commission.

September 14, 2016

Dr. Robert Gregg and doctoral candidate Dario Villarreal, both working in Bioengineering and Mechanical Engineering at the University of Texas at Dallas
Movie: SPARE PARTS (2015) 114 min

October 19, 2016

Jason Underwood and Blake Milton
Co-owners of Archie’s Guitars, 75080’s go-to spot from first purchases to lessons, they have it all.

Movie: WAYNE’S WORLD (1992)

November 16th, 2016

Brad Oldham and Christy Coltrin

of Brad Oldham Sculpture. They approach their craft in the same manner as they do their life, in collaboration.

MOVIE: FRIDA 2002 (2hr 3min, R) starring Salma Hayek, Alfred Molina, and Geoffrey Rush

February 15, 2017

Dr. Dallie Clark: Lebrecht Endowed Chair for Scholarly and Civic Engagement, Collin College: “The Letter as Art in the Digital Age”

Movie: THE NOTEBOOK (2004)
123mins starring
Gena Rowlands, James Garner

April 12, 2017

Sarah Riehm: Richardson award-winning playwright, former member of the Richardson Cultural Arts Commission

Movie: BIRDMAN (2014)
starring Michael Keaton, Emma Stone